WEBSITE ANALYTICS

Understand what people do when they visit
your website

Move beyond page-view numbers and gain practical insight into how people find your website, what interests them and whether they take the actions that matter to your business or organisation.

From £195

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Website Activity

Last 28 days · Illustrative data

2.4K

Visitors

186

Button clicks

Enquiries

Visitor activity

Last 28 days

UNDERSTAND WHAT HAPPENS AFTER PEOPLE ARRIVE

Your website receives visitors. But what happens next?

Visitor numbers only tell part of the story.

Knowing how many people visit is a starting point. Understanding which pages attract attention helps you see what interests your audience.

You need to know where visitors come from.

Traffic sources and referrers help you understand how people find your website. Approximate geographic insights can also indicate where your audience is located.

Important actions can go unmeasured.

A visit does not necessarily become an enquiry. Tracking agreed button clicks, forms and other meaningful actions, where supported, helps you understand engagement and conversions.

Better decisions need useful evidence.

Clear reporting helps you identify patterns, review campaigns and decide what deserves attention, rather than relying on assumptions or collecting numbers without context.

WHY USEFUL WEBSITE ANALYTICS MATTERS

Make better-informed digital decisions

Understand your audience

Gain insight into visitor numbers, devices and approximate locations to better understand the audience your website is reaching.

Discover what attracts attention

See which pages and content receive visits, helping you identify the services, topics and information that interest your audience.

Measure meaningful actions

Track agreed interactions, such as WhatsApp buttons and important links, where supported, to understand how visitors engage with your website.

Understand enquiries and conversions

Measure supported form submissions and agreed conversions to see whether visits lead to the outcomes that matter to your business or organisation.

Measure campaigns properly

Use UTM tracking for external campaigns to understand which newsletters, social posts and other marketing links bring visitors and meaningful engagement.

Turn numbers into useful insight

Use clear reporting and practical interpretation to identify patterns, prioritise improvements and make decisions with greater confidence.

OUR ANALYTICS PROCESS

From website activity to useful insight

Useful analytics starts with understanding what matters to your business or organisation. We agree the measurements, configure supported tracking and check the reporting before helping you interpret the results.

Understand

We discuss your website, audience and objectives, then agree which visits, interactions and conversions would provide useful insight.

Configure

We install or configure analytics within WordPress and set up the agreed reporting and supported tracking for your service level.

Measure

We measure website activity, traffic sources and agreed actions, including supported clicks, forms and external campaigns where included.

Validate

We test the agreed tracking and check that supported interactions and conversions are recorded correctly in the reporting.

Interpret

We explain the reporting, highlight useful patterns where data is available and provide a practical handover to support better-informed decisions.

ANALYTICS CAPABILITIES

Measure more than visitor numbers

Understand how people find your website, what they explore and which actions they take. We configure useful reporting directly within WordPress, with tracking tailored to your agreed service level and the features your website supports.

Visitor & Page Analytics

Understand visitor numbers and page views, see which content attracts attention and review the devices people use to access your website.

Traffic Sources

See how visitors find your website through search engines, referring websites, social platforms and other reported traffic sources.

Geographic Insights

Review approximate visitor locations to identify relevant geographic patterns. Location information is indicative rather than an exact visitor address.

Click Tracking

Measure agreed clicks on important buttons and links, such as WhatsApp, contact and other calls to action, where supported.

Form & Conversion Tracking

Track supported form submissions and agreed conversions to understand whether visits lead to meaningful enquiries or other important outcomes.

Campaign & UTM Tracking

Use UTM tracking for external campaigns to understand which newsletters, social posts and other marketing links bring visitors and engagement.

Visitor Journeys

Review available journey and landing-page reporting to understand how visitors move through your website and towards agreed actions.

Ecommerce Analytics

Measure supported ecommerce activity and conversions, subject to compatibility with your website’s ecommerce platform and agreed service scope.

WHAT YOUR SERVICE CAN INCLUDE

What your Website Analytics service can include

Depending on your agreed service level and website compatibility, your service can include the deliverables outlined here. We focus on the measurements that matter rather than collecting data simply because it is available.

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Professional analytics configuration

Professional analytics installation and configuration within WordPress, tailored to your agreed measurement requirements.

Visitor, page & traffic reporting

Visitor and page reporting, traffic-source and referrer reporting, plus geographic and device insights. Geographic information is approximate and indicative.

Dashboard & journey insights

A custom dashboard, landing-page reporting and visitor journey analysis, where included in your agreed service level.

Click, form & conversion tracking

Tracking for important agreed clicks, supported form submissions and conversions, with supported ecommerce analytics where included and compatible.

Campaign & UTM framework

An agreed UTM framework for external campaigns, helping you review the traffic and meaningful actions associated with your marketing links.

Testing, insights & practical handover

Testing and validation of the agreed configuration, an initial insights review where included, and a practical handover explaining how to use the reporting.

ANALYTICS SERVICE LEVELS

Choose the level of measurement you need

The right level depends on what you need to measure and the features your website supports. We agree the tracking requirements and confirm compatibility before work begins.

Analytics Essentials
Core measurement for understanding your website’s visitors and important actions
£195
- Core analytics configuration
- Visitor & traffic reporting
- Geographic & device insights
- Up to three agreed click interactions
- One agreed form or conversion, where supported
- Testing & practical handover
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Analytics Professional
Recommended for organisations actively using their website to generate enquiries or engagement
£295
- Tailored analytics dashboard
- Up to eight agreed click interactions
- Up to three agreed forms or conversions, where supported
- Campaign & UTM tracking for external campaigns
- Landing-page insights
- Initial performance review
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Analytics Advanced
For ecommerce, membership, LMS, community, multi-conversion or other complex websites.
£395
from
- Supported ecommerce analytics may be included
- Broader agreed conversions & interactions
- Campaign attribution where supported
- Advanced reporting tailored to agreed requirements
- Assessment required before quotation
Start Your Enquiry

The measurements and configuration included are agreed before work begins and depend on website compatibility. Custom JavaScript, PHP or other development beyond normal configuration is quoted separately.

WHY CHATBIZSOL

Useful analytics without unnecessary complexity

We measure what matters, configure carefully and interpret clearly. Your analytics setup focuses on agreed priorities, with reporting that helps you understand website activity and make better-informed decisions.

Meaningful measurement

We agree which measurements matter to your business or organisation and focus on useful evidence rather than collecting data simply because it is available.

Careful configuration

We check compatibility, configure supported tracking and validate the agreed measurements. We explain any limitations that affect what your website can report.

Clear interpretation

We explain what the reporting shows and how it can inform decisions. Analytics alone does not guarantee more traffic, enquiries or sales.

ONGOING ANALYTICS INSIGHTS

Don’t just collect the data — understand it

Website activity becomes more useful when you understand what it means. We review the agreed reporting to explain what happened, what appears significant and what deserves attention next.

Analytics Insights
Regular reviews and clear, practical interpretation
£69
from · per month
- Traffic trends and sources
- Popular pages and content
- Relevant geographic patterns
- Agreed interactions and conversions
- External campaign performance
- Clear insights and suggested next steps
Start Your Enquiry

The review scope is agreed before the service begins and depends on the reporting and supported tracking available. Geographic information is approximate and indicative. Custom JavaScript, PHP or other development beyond normal configuration is quoted separately.

SEO + ANALYTICS

Understand the complete journey

SEO strengthens your website’s search foundations. Analytics explains what happens after visitors arrive. Together, they help you understand how people find your website and whether they take the actions that matter.

Digital Performance
Agreed SEO monitoring and website analytics insights
£99
from · per month
- Agreed SEO monitoring
- Website traffic trends and sources
- Popular pages and content
- Relevant geographic patterns
- Agreed interactions and conversions
- Campaign performance and practical insights
Start Your Enquiry

The combined monitoring and insights scope is agreed before the service begins and depends on the reporting and supported tracking available. Additional optimisation, implementation or custom development is quoted separately.

FREQUENTLY ASKED QUESTIONS

Questions about
Website Analytics

A few common questions about Website Analytics, what we can measure and how the reporting can help you make better-informed decisions.

Ask us anything ↗

01 Is Website Analytics the same as Google Analytics?
Website analytics describes the measurement and interpretation of website activity. Google Analytics is one tool used for this purpose. Our service focuses on WordPress, with reporting directly within your WordPress dashboard and measurements tailored to your agreed requirements.
02 Can you tell where my visitors are located?
Geographic reporting can indicate approximate visitor locations and help you identify relevant patterns. This information is indicative rather than an exact visitor address, so it should be used as a guide when making decisions.
03 Can you track WhatsApp and other buttons?
We can configure tracking for agreed WhatsApp buttons and other important links or calls to action, where supported. This measures the click; it does not necessarily confirm that a conversation, enquiry or sale followed.
04 Can you track forms?
We can track agreed form submissions and conversions where your form system is compatible. We check what is supported before confirming the scope and test the agreed tracking during configuration.
05 Can you track marketing campaigns?
Yes. We can establish a UTM framework for external campaigns, such as newsletters, social posts and other marketing links. This helps you review the traffic and supported actions associated with those campaigns. UTM tags are intended for external campaigns rather than links within your own website.
06 Can you track ecommerce?
Supported ecommerce analytics may be included within Analytics Advanced. The available measurements depend on your ecommerce platform, compatibility and agreed requirements. We assess the website before confirming the scope and quotation.
07 What if something on my website cannot be tracked normally?
We assess the interaction and explain any limitations or possible alternatives. If tracking requires custom JavaScript, PHP or other development beyond normal configuration, that work is quoted separately.
08 Will analytics increase my website traffic?
Analytics does not generate traffic itself. It helps you understand how people find and use your website, measure meaningful actions and make better-informed decisions. Analytics alone does not guarantee more traffic, enquiries or sales.
09 Do you provide ongoing reports?
Yes. Analytics Insights starts from £69 per month and provides reviews of agreed reporting, with practical interpretation of what happened, what appears significant and what deserves attention next. Digital Performance starts from £99 per month, combining agreed SEO monitoring and website analytics insights.

YOUR NEXT STEP

Understand your website.
Make better-informed decisions.

Whether you want to understand where visitors come from, measure important enquiries or see which
campaigns are producing meaningful engagement, we can help establish analytics around the things that matter.

Website Analytics starts from £195.

Start Your Enquiry ↗Book a Consultation ↗

Understand what people do when they visit your website